House style for VWC publications (updated)

We publish too much not to have some ground rules for consistent style. Suggestions welcome.

All of these are liable to being subbed without warning:

  • Job titles never take capitals. They are not proper nouns;
  • Personal titles that form part of a full name (eg Professor Tim Blinko) do take capitals;
  • Avoid title case in headlines (“And so to bed” not “And So To Bed”);
  • Do not use trailing full stops in contractions (can lead to full-stop-followed-by-comma ugliness);
  • Companies are always singular;
  • No full stops in acronyms/ initials (BBC not B.B.C.);
  • Initials are closed up (ie AB Smith not A B Smith);
  • No spaces within ranges (eg 21-23 May 2010, not 21 – 23 May 2010);
  • Don’t use superscript/ contractions in dates: 3 April not 3rd April (superscript can cause problems with web browsers);
  • Always use UK date formats DD-MMM-YYYY;
  • No definite article in VWC’s name (VWC NOT The VWC, Verulam Writers’ Circle NOT The Verl…etc)
  • Add categories other than “On Writing” (which is just a place holder). Not really bothered about tags, but add them if you wish;
  • Don’t get in a tizzy about split infinitives unless you are posting in Latin;
  • Avoid all sexually/ racially derogatory language (unless that is the subject of your post, obviously). Some of it is illegal anyway;
  • Use real web addresses in links (not shorteners like tinyurl);
  • Avoid in-jokes that mean nothing outside VWC.

On the blog: post freely with one caveat: pay attention to the previous post. When was it posted? Give it the courtesy of space if it has only been up a few hours, if it is about an important VWC matter or if it is time sensitive/ seasonal.

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